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1. Consultation
Consultation begins with the process of defining objectives. Understanding the audience you're trying to reach and the possibilities a website can do for them and your business is paramount. The realities of your particular market will help determine what are the most useful ways a website can serve your business needs. It can range from sales and pre-sales to customer service, augmentation of available information on your product/service, credibility building, brand building, ease of communication, data collection or simply repeating your other marketing material in a new channel.
Once these overall goals have been established, site schematics
and design guidelines will be determined, content
needs begin getting mapped out and, if necessary, a domain name
selected. If you are a local business you will receive a free initial onsite consultation.
2. Prototyping
Once allocation of copy, photos, and other elemental
items has been initiated, a temporary username and password will
be assigned allowing you to view the design and engage in feedback
from the earliest stages of the project. Design,
UI and branding are hammered out. Content requirements are finalized.
3. Development
After
the design is finalized globalization of site format
and style will be implemented using optimized graphics,
cascading style sheets, server side include files
and uniform page variables for quick site-wide changes and scalability. At this point content
and application back ends can be developed, database
design or migration can ensue, and rigorous testing
performed by both us and the client. There will always be one or two modifications/additions/subtractions that occur during this stage, which is normal and is part of any proposed estimate.
4. Deployment &
Marketing
Upon satisfactory completion the site will
be search-optimized, uploaded to a chosen host, connected with your domain and marketed aggressively
to search engines and directories. Consultation on the many optional and affordable services such as search engine sponsorships and keyword buying is advisable and can be highly effective at getting quick and positive results. Sophisticated reports can be generated on all aspects of search engine performance and can be requested on a recurring basis.
Award Winning Websites
I strive to build sites that not only convey your message but do it at a professional caliber that has earned web site designations and awards including a Yahoo Cool Site, a "best art site on the internet" listing and a Medaille d’Or |
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Useful Business Solutions
Extensive experience with commercial and B2B
websites including database driven
applications, reporting, marketing and
e-commerce. Automate any aspect of
your business with customized
web-based forms, calculators & estimators, e-learning modules, demos, interactive reports, guestbooks, control panels and other tools for both
customer and employee using internet
or intranet environments. |
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Marketing Savvy
Developing your site stategically for
great search engine ranking is intregal
to a successful design. Superior results
come from balancing sound use of
metatags with keyword-rich top text and
titles. Most "tricks" will get you penalized
or even bumped. Search engines have
become extremely sophisticated and
reward only smart honesty and good
content. Using services like search engine sponsorships and buying certain keywords can also be extremely effective and affordable if done intelligently. |
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Flash Animation and DHTML
Besides grabbing attention Flash animations can liven up any
page, tell a story or illustrate a process
without creating huge download times. Flash along with DHTML means there is no limit to what you can show your audience or how they can interact with your website. Create demonstrations, games, tutorials or any other way you can dream of to get your point across.
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Greater Interactivity
Besides the design advantages of Flash, Javascript and DHTML, technology such as
server-side scripting, cookies and database
driven pages can be used to personalize a website in an infinte variety of ways, and make
possible almost any kind of transaction.
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Visual Art Presentation
Visual art has found a natural home on
the web where it is flourishing.
Artists can now reach a worldwide audience
when before no economical means were
available. We have built sites for a
multitude of artists, galleries and
museums and are proud to offer the
highest quality of digital imaging,
presentation and organization of
artwork.
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Truly Custom Sites
Your site will not come from a
template or mimic another site unless
requested. Each site will be unique
and original, taylored to match your
product or service in design
and structure. An eye will also be kept toward your business' respective target audience and the market place noting the very best features and general styles that exist among top competitors, not to imitate, but to utilize as a departure point from which to surpass.
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Fast Loading Pages
Keeping web page download time
to a minimum is of prime importance. The majority of users on the internet still connect with dialup accounts.
We have years of tricks and experience
in optimizing graphics to help create
ultra-light pages that still look great.
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Copy Writing
If good copy is a sticking point to having
a website worthy of your product or
service we can help. We have extensive
experience producing copy or infusing fresh
new language into existing material.
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Spam-Proof Email Links
Unicode can be used to hide email stings
in the text and source code so that
spam "search engines" or crawlers will not be able to find
and add your email to their databases when combing your website(s).
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Upgrade Now
Many of you secured a presence a few
years ago on the nascent internet
because you "had to be there"
regardless of the quality, functionality or content
of the site. Now is the time to ‘do it
right’, bring it up to date utilizing
far better technology and design
practices, add the functionality that your customers can really use and the automation that will save you and your employees time and money. I want to give you a site
that's not just a mere foothold but a
proud home on the internet.
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No Maintenance Headaches
Very affordable site maintenance and minor upgrades
are always available for both new and
pre-existing sites. The cost can
be scheduled into a project contract or
negotiated at an hourly rate. Minor changes can be pro-rated down to increments as small as a quarter hour or less (sometimes free) for existing customers.
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