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Get free feedback on your website, current or proposed. Includes an optional project estimate. Go to Proposals & Estimates.
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"Howard's openness to listening to our ideas and his initiative and drive to visualize our concepts allowed us to create a very professional web site. His ongoing and timely suggestions along with his easy going manner are allowing us to build a very valuable partnership with him to run successful E-Marketing campaigns."
— Hemant Kirpekar
Founder - Object & Data Labs
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If you are a *local business or organization interested in improving your website or web marketing strategy, or are looking to build your first website we will provide a free initial onsite consultation (up to one hour). Initial consultations will go over the following areas to determine the best foundation for a successful website project.
1. Who are you?
It sounds simple but you might be surprised how often this is under emphasized. It's not just what you ultimately sell or provide, its what makes you unique, it's the honest reason why some people should choose you over other companies, alternative solutions or resources. This exercise is critical in shaping answers for the next two questions. It's also important for us to get a feel for your organization by meeting you, seeing your product or service first hand and experiencing your organization's climate and culture.
2. What are your Goals?
Determining this can have tremendous impact on the look, scope and functionality of your website. It might not be practical to simply be another sales tool for your company, you may realize that qualifying leads is more realistic, or customer service. Building credibility is paramount in any website. Saving time for your customers/audience can be a great way to use the web and can be worth the investment alone. So much depends on the positioning you determine is best suited for your company on the web by measuring who you are against who your audience is.
3. Who is your Audience?
Understanding your target audience can dramatically effect the design of your website: are they mostly consumers or businesses, managers or engineers, home owners or renters ... any or all demographics. Really understanding who your audience is can make it much easier to find them. Designing your website with them in mind is absolutely core.
4. What's your Competition Doing?Chances are that your best competitor(s) or similar organizations are doing at least some things better than you. Some of their design features or functionality is connecting with something close to your desired audience. It is absolutely essential in the process of design to analyze and capitalize on what's working for them. To understand this doesn't imply having to copy them, just recognize their strengths, hold them as a benchmark to pass, improve on what they have to offer, innovate and provide even greater usefulness to your own audience-in-kind. Why completely reinvent the wheel when the blueprint of some of their success is right there for all to see.
*Local = in neighboring communities of Hayward, CA (the east and south bay, and pennisula.)
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